A unique visitor represents a visitor who once visits your website in a certain period. If a user has visited your website multiple times in a day, only one time he’ll be considered a unique visitor.
Why Is Unique Visitor Important?
If you try to understand it from the advertiser’s perspective – it will be easy to know the importance of unique visitors. Just imagine: A visitor who visits a page and sees the advertisement is not interested. Now, no sale will generate if he visits 2-3 times and the same ad is displayed. But if a different visitor comes in and is interested in the product, he can purchase it.
Advertising plays a crucial role in helping publishers to make content that people love to read, watch, listen to, and play. It is not easy to earn through advertisements at the beginning. Many other factors play a significant part in increasing revenue for publishers. Like CPM, RPM, etc., a unique impression has its value.
Where header bidding, ad refresh, and ad recover are the resources of the highest revenue. They have increased complexity, not only technically, with growing numbers of complex metrics. These metrics are used to determine website performance and where they are earning revenue. Most importantly, how many Ad impressions have been generated or how many unique ad impressions have been generated?
What is An Ad Impression?
An ad impression, or an ad view, is a solitary moment of a single advertisement appearance. One user can see numerous ads. A crude/gross impression is tallied each time the ad is shown to a user. It incorporates duplications and rehashed viewings.
For instance: If a site page has 4 ads, 4 gross impressions will be recorded, one for every ad.
What Are Unique Ad Impressions?
Many publishers have now begun utilizing ad refresh to procure more income. By using ad refresh, publishers can serve another ad to the client. On a similar ad unit, if they are investing more energy in the website. In this way, the client is being shown various ads on a similar ad unit, and an impression will be meant each time that specific ad appears.
A unique impression can explain when an ad serves for the absolute first time in a range of 24 hours. A unique ad impression is the initial feeling that starts loading on an ad unit; if the user sees a similar ad after 24 hours, it would consider another unique impression.
Why Is It Important For You to Know?
Metrics used to measure unique ad impression is essential to calculate actual eCPM for an inventory, despite ad refresh being utilized for expanding ad income. The rise in eCPM can’t just credit to refresh ads. eCPM can increment notwithstanding the utilization of ad refresh.
Essentially, the unique ad impression metric decides the estimation of an inventory. It further permits publishers to perceive the amount. Because eCPM is created due to refresh ads and the amount. eCPM can be ascribed to the unique impressions that were served.
Additionally, there should be an examination between an inventory where just unique impressions serve. One where refreshed impressions are served, considering unique impressions for the two inventories is significant for a reasonable correlation rather than the one using ad refresh.