Many markets try to influence our thoughts in the digital age we live in. But, if your goal is to lead clients to your website, a few fundamental and essential hacks can help increase traffic and money.
Publishers are seen exploring various ad sizes and layouts to achieve this. One of those high-revenue-yielding solutions is leaderboard ads.
In this blog post, we will discuss Leaderboard ads, including why publishers favor them, how to use them, and some best practices that are advantageous to publishers.
What Are LeaderBoard Ads?
Leaderboard ads are adverts typically 728 x 90 pixels in size and are most often seen at the top of websites. These banner ads are excellent ad locations because of their placements, which provide significant visibility. They are also Interactive Advertising Bureau (IAB) certified advertising, which increases its profitability for publishers.
These ads consequently rank among the best-performing ones in Google Ads Manager and have established themselves as leaders in the rapidly expanding ad tech sector.
Leaderboard ads – despite being virtually the smallest banner size at 90 pixels, can prove to be a publisher revenue-generating opportunity. In other words, these ads are impossible to ignore, and if you’re a publisher, you should use them to boost impressions, clicks, and income.
What Is the Size of a LeaderBoard Ad Image?
With 25% of all global impressions, leaderboard ads, commonly referred to as horizontal banners, are the second most popular ad size in the global inventory. This banner, the Medium Rectangle, and the Mobile Leaderboard ought to take care of the majority of your display advertising requirements.
The IAB’s recommended banner sizes include the 728×90 Leaderboard, which is effective on the Google Display Network.
What Is LeaderBoard and MPU?
A method of reaching out to potential prospects or clients is advertising. Two common online ad types are Leaderboard and MPU (Medium Rectangle) advertising.
As is already known, the leaderboard advertisement is 728 pixels wide by 90 pixels high and sits at the top of the website. Usually, you may find them on the home pages of blogs or websites. It is an excellent method for reaching a broad audience with your message.
While MPU(Medium Rectangle) advertisements are 300 pixels wide by 250 pixels high and generally appear in the sidebar or within the page’s core, they are ideal for highlighting a visual or a product and are frequently used for advertising.
Targeting your intended audience can be accomplished using both leaderboard and MPU ads. They can be utilized to advance sales, develop leads, and raise brand recognition. These ad styles can significantly increase the success of your business with the appropriate plan.
Are Leaderboard Ads capable of generating higher leads?
It’s safe to assume that the leaderboard ad is excellent at generating leads. They are successful in increasing lead generation for three key reasons:
- In comparison to other banner types, it has a better click-through rate.
- It has more space to communicate your message because it is placed at the top of the page.
- Because of its dynamic nature, it has the potential to boost performance in Google Analytics.
How Leaderboard Ad Works?
Publishers and marketers both embrace the ad unit. One of the most effective ad units in terms of CPM, particularly for tier 1 nations (USA, UK, CA, etc.), is the 728×90 leaderboard ad. The ad has a high viewability rate, especially when placed toward the top of a website. These advertising spaces are frequently offered for private or sponsored deals.
Expandable advertisements work best with leaderboards because of their positioning, making it possible for the growth to unfold more aesthetically pleasingly than other placements.
Leaderboard ads can be used to monetize regions below the fold, even though they are frequently put above the fold. Although they won’t perform as well as the first Leaderboard you place at the top, they are still valuable for bringing in extra money.
Remember that when negotiating with advertisers, below-the-fold placements are typically excluded from the arrangement, and only above-the-fold leaderboards are. Advertisers seek out ad spaces with the highest audience engagement rates.
Overall, the leaderboard ad unit is crucial for the display ad monetization of your website. Demand is great, performance is excellent, and it may be regarded as a cornerstone when planning the ad arrangement for your website.
The 4 Core Features of Leaderboard Ads
While we have previously discussed the advantages of using leaderboard banner advertising, to benefit from them fully, it is also necessary to comprehend how they operate.
These ad units have the following qualities that make them useful for both advertisers and publishers:
· Versatile positions
A leaderboard ad can be positioned at the top or bottom of a web page. They are positioned at the bottom to avoid user disinterest and to remain visible even as users scroll down. In other words, leaderboard advertising can be placed in various locations to maximize viewability.
· Ability to adjust to multiple devices
Websites that are geared toward desktop and tablet users can display leaderboard advertisements. They are adaptable to various requirements because they can contain text, graphics, and static and dynamic content.
· Mobile leaderboards
Mobile leaderboard advertising (320×50) is also referred to as smartphone leaderboards, and Google AdSense is where they perform the best. They are designed to provide a dynamic user experience.
Mobile leaderboards have a high click-through rate and produce excellent results when used in conjunction with other mobile ads. Mobile leaderboard advertisements are special because they can be used to promote your brand message on various devices and platforms as long as your website has a flexible design.
· Super leaderboards
They offer much more space for creativity than standard ones because they are 97090 pixels. Because their size makes them stand out and grab users’ attention more than a standard leaderboard, they are also referred to as huge leaderboards. In addition to being the most effective in preventing banner blindness, advertisers are also ready to pay more for them.
Standards for Leaderboard Ads
Employing the best methods is crucial if you want to optimize viewership and revenue from leaderboards. Before using banner adverts, you should be aware of the following critical procedures:
Experimentation on Ad Placement
While leaderboard banner advertising is effective, location testing may be the secret to your success. While many websites benefit from top visibility, this is not always the case for others. To identify the best strategy, it could be useful to look at samples of leaderboard advertisements on websites in your sector.
Quality Comes First
The adage “quality trumps quantity” applies to leaderboard ads as well. A top-notch image is crucial, as seen by the leaderboard ad size. The user experience is negatively impacted by low-quality photos, which negatively affects income. Additionally, ensure the advertisements are consistent with the tone of your website since ads with stark contrast might detract from the aesthetics and, ultimately, the viewing experience.
Explore Native Ads
Publishers can also use native advertising, which uses ads that mimic the look and feel of the page, in addition to leaderboard ads. This improves the website’s aesthetic value, making it easier to use and grabbing visitors’ attention.
You can encourage viewers to visit your website using a call to action (CTA) button. This should ideally be positioned on the lower right of the advertisement.
Create a CTA with Great Impact
CTRs can be increased by including a brief instruction encouraging readers to buy your good or service. Create an urgency to encourage clicks.
Keep Your Points Brief
When crafting your message, keep it short. According to a survey, most people create an opinion about a website in just 50 milliseconds. Make sure to grab the attention of your audience with a clear message.
Conclusion
Leaderboard ads have carved out a market and gained significant authority in the Adtech sector, assisting numerous publishers in efficiently monetizing their websites.
Therefore, Increase Rev assists online publishers in making the most of their website’s advertising. Since day one, we have helped our clients increase their ad revenue by an average of 100–200% by utilizing cutting-edge programmatic advertising technology and providing fair, ethical guidance with a strategic approach.
To find out more about how Increase Rev can improve your ad revenue and expand your business, get in touch with us right away!