If you get a chance to sell your ad inventory for the highest rate, you will go for it – right? At increase rev; we make it possible to help you get The Highest possible Income. It wasn’t easy to do before programmatic ads.

To understand programmatic ads vs direct-sold, you need to know how ads work. Before the pioneering of programmatic ads, ad placements were sold based on direct deals where ads used to fill only once, without targeting the audience’s interest.

Simply, ads are used to fill based on website niche, not on what users want to see or their interest.

Whereas programmatic ads priorities the audiences. It understood their behavior, as well as advertisers, demands, as it valued advertisers equally. Programmatic ads work by real-time bidding.

Or simply programmatic ads were made to fill the marketing void between advertisers and users, which ultimately benefits publishers.

Programmatic Ads vs Direct Sold:

1-Method:

Direct Sold: Manual

Direct sold are mostly dependent on Human Efforts; they make their 100% effort to satisfy clients’ needs. Humans negotiate the deal as well as back-and-forth deals – the method has the inevitable risk of time, money, and human error.

Programmatic: Automatic

Programmatic ads run by algorithms; the specific algorithms are used to purchase ads. This method utilizes technology, which means there will be an ultimate decrease in human efforts.

There is the involvement of some manual efforts for the sake of communication.

This fast and furious method dramatically decreases the chances of money and time loss. There are also fewer chances of human error, which is more effective.

2-Audience exposure:

Direct Sold: Ad Inventory

This is probably the most significant difference or game-changer, in other words.

In Direct sold, impressions are sold to clients according to their willing that where they want to see their ads. Like any specific page or website – where direct sold want to place an advertisement to the target audience, they’ll have to pay higher accordingly.

Programmatic: Audience

Programmatic ads perform this function in a literal nanosecond. Each impression is taken, profiled, and evaluated in part of a second; that page takes to load. Simultaneously an auction occurs, and the impression is sale to the highest bidder.

Advertisers only pay for advertisements that appear on the page. In programmatic ads, advertisers only pay for a targeted audience.

3-Predictability of the amount of sale:

Direct Sold: Pre-Sold (Guaranteed)

In direct sales, ad placement is sold to advertisers at a predetermined rate. That will be delivered at some point in the known future. Direct sold enable direct sales to be “verified” while also validating the customer list.

It can be highly predictable because revenue exchanges are ahead of time. Advertisers pay with certainty that ads are delivered to a specific audience.

Programmatic: RTB (Uncertain)

Programmatic ads perform via RTB. Auctions take place from every individual perspective. RTB creates strong dynamics, unlike direct sales, an unpredictable and uncertain marketplace.

4-Price difference:

Direct Sold: Fixed

Bulk purchases are made directly from advertisers; the price is always fixed CPM. Moreover, prices are the same across audiences regardless of the extent of ad disclosure.

Programmatic: Variable

Programmatic each inventory gets auctioned, meaning the price of those inventories varies considerably. An advertiser is willing to pay a much higher price if he wants a certain impression.

Programmatic Ads & Publisher:

Programmatic Ad has proved itself as a revolutionary technology in Ad-tech. It has overtaken many of the traditional methods of marketing. However, programmatic ads are digital advertisements’ past, present, and future. That’s why publishers and Advertisers just can’t ignore it.

These Ads have made this place by giving some extra features like:

Programmatic Premium:

Programmatic premium offers a direct deal between buyer and seller without ad exchange. Through this model, programmatic deals can be handled through private auctions where they can also handle preferred, ensured, and non-ensured deals.

Whereas this sort of arrangement, for the most part, incorporates a fixed number of impressions. That works with a settled timetable and a preset cost. An incredible open door for advertisers and publishers the same.

RTB:

Real-time bidding utilizes real-time purchasing and selling of ad impressions through auctions, which happens in microseconds it takes for a site to load. Moreover, essential assurances on-demand placement, placing ads in front of the perfect users at the perfect time.