But if you follow all Google policies and your traffic is invalid, Google will sooner detect this issue and probably block your domain. To understand this, firstly, you need to understand what invalid traffic is. How can it affect your website revenue? What if your Google account or website gets suspended or disabled because of invalid traffic?

Google Invalid Traffic:

Any click or impression that is intended to temper the real cause of advertisement and only increase revenue can be invalid traffic. Invalid traffic can cause by intentional as well as accidental clicks. Whatever the reason is, you might face the same tribulations.

A few examples of Invalid traffic are:

• Publishers generated impression
• Repeated impressions by one or more users
• Wrong Ad placement
• Bot clicks
• Invalid Paid Traffic

Although invalid traffic is not limited to this – there are several other ways it can be caused by any third party as well. However, Google only notifies about invalid traffic. It doesn’t include any sources which cause invalid traffic.

The Followings can cause Invalid Traffic:

Repeatedly Ad Clicks By Same Mean:

Publishers must not try to manipulate impressions. They should not try to create any artificial system for clicks or manual. If you are testing Ads, skip ads rather than click on them. This will not harm your site while you are doing it entirely unintentionally.

Bot Clicks:

This can be done by publishers and competitors – so that you can get penalized by Google. Bot clicks can define as clicks by bots or any software which is not going to benefit advertisers in any way. However, it helps the publisher to earn a good amount.

But this can lead you to huge circumstances. You better avoid such activities and also keep checking on Google Analytics so that you’ll be able to find out sources of impressions. If someone is malfunctioning, you’ll be able to figure it out at the right time. Or you can go for a simple solution to get monetize with increaserev.com. IR secure ads stop invalid clicks on ads and deduce the invalid traffic.

Traffic Exchange:

Where traffic exchange programs help publishers to get more traffic, Google does not recommend them. It’s also against the use of any third-party tools. Google always prefers to make your content user-friendly to increase followers; if you are looking for legit tricks to increase traffic, review this article.

Manipulating Ad Serving:

We all know that Google Ads work through RTB and serve contextual Ads. This creates a healthy digital ecosystem; without offending anyone. But, some publishers forcefully use highly demanding keywords in their website content to get Ads related to those keywords as well.

This is a big risk because it can lead your website to report discrepancies, which means you’ll be unable to see where your ads are being played. For further details, review this article.

Ad Refresh:

Ad refresh is common, but asking your users to do it forcefully is entirely unethical. Even though bribing them for reward in return for Ad refresh is not allowed. For Admob, there are such rewards in the form of money or else from third parties, but it should not be regular behavior.

Accidental Clicks:

Last but not least, accidental clicks are also a type of invalid traffic. Creating an Ad inventory where users can click is against Google policies. You can receive a violation notification on such activity, which may lead to your account being suspended.

If Your Account Suspend:

Account suspension is a matter to worry about, but you still have a chance to fix the issues. Fix all problems and request Google to review them. If Google finds it clear and fair, it will restart Ads and remove all payment holds. Or if you’ll neglect this chance again, your account may get disabled permanently.