Hi, guys, in this post we will discuss how to increase page authority. Page authority is simply a page version of domain Authority. As per Google’s claim page, authority matters more than domain authority.
That means your page ranks on Google will be the ultimate benefit for the whole domain. You would think that if both things are similar, then why are they mentioned differently? After reading this article, you’ll be able to know about the difference between DA and PA.
Difference Between DA and PA:
While Page Authority measures the rating capacity of a single page, Domain Authority measures the potential of all domains or sub-domains. Metrics, however, are calculated using the same method, so they are more alike in many ways.
Factors that help to increase page authority
Factors That Help To Increase Page Authority (PA):
Optimize On-Page SEO:
SEO is crucial when PA is a factor that helps you rank. As mentioned before, writing content is one of the steps you need to perform; it is not only a task. Your content appearance should attract readers to read your article. If that does not happen, they will not contact you, and, as a result, your Page Authority will not increase.
First, if not specified, your site should be easy to use. Besides, you can do many other things to add your content to readability. Add on some pictorials, Keep it easy, Use headings, and make it unique.
Build links:
Building links to the page you want to optimize on a search engine that will let users visit. Search for references to your web pages, tools, or products. Ask the webmaster to adjust his link to redirect to a page that currently has less page authority. Contact suppliers and distributors for links. Write guest posts for other niche-related websites.
Link to popular and trusted sources in your content; keep in mind that authentic and thoughtful leadership content has the potential to get backlinks. Also, focus on current content. If you find pages with old content, replace them with new ideas and insights.
Dive Deep:
It’s more about your niche; if you are working on a low-competition niche, it’s your ground to play on. But if you are working in a highly competitive niche, you need to dive deep to find some treasure. Make it interesting; people love reading life stories and adding case studies. Show your intellectual humor. Reading such things leave people in aw-and they wait for the next post.
Keep updating your content:
If your content is not ranking, make some updates. Do not waste your time waiting for a response. Work on its length and quality. Each time you add something to your existing content Google re-index it. This thing helps to get the attention of search engines.
Do not ignore DA:
While working on Page authority, you cannot ignore Domain Authority. You have to keep working on that as well. Since both of these are directly proportional to each other. If your DA is not increasing gradually, it shows that you are not working on it.
Promote your page:
Use different social media platforms to promote your content; this will help you to get traffic. This does not mean that you only have to rely on this rather than working on how to get organic traffic to your website. But this is one of the fruitful practices and investments.
Remove damaging links:
Not all backlinks are helpful; you cannot control who will link your content. However, people will judge you by the stream they are coming from.
It has different effects on your website. If the low-ranked website links to your website, it will not give you a backlink. Over bombardment of links also can get you panelized by Google.
All you can do is, keep an eye on the backlinks coming. Make them now follow or report Google.