Domain authority is a prediction of how authoritative Google will consider a website to rank on the Search Engine Result page (SERP) through automatic algorithms. Domain Authority is calculated by evaluating linking root domains, the number of total links, MozRank, MozTrust, and similar statistics into a single DA score.
This score can then be used when comparing websites or tracking. Where everything has some good and bad as well, Domain authority has also caused led to the birth of the whole industry of Black Hat SEO.
Factors That Matter To Increase Domain Authority:
The profile matters a lot, both qualitative and quantitative, in both ways. It will pay off if you put effort into the right dimensions. Websites are nodes, and the quantity of nodes describes the website’s prestige. Along with that, quality also matters a lot. If you publish the articles of a well-reputed author, the search engine will acknowledge it.
Information credibility:
Since user facilitation is the top priority of Google, it keeps an overview of how your information is helping people. Information credibility includes many factors, like accuracy, objectivity, believability, reputation, contextual relevancy, authenticity, and value addition.
It also has how you present your content, formation, coherence, compatibility, and readers’ accessibility. So good content is not only about words game; it is more about how user-friendly it is.
Niche-centered website:
The most important thing to increase DA is; how much relevancy you have kept with your website’s niche. If Google is a platform and policy maker, it does not provide entertaining content on its website.
It has created another platform for that purpose which is YouTube. If you start publishing all the trending content, whether it’s part of your niche or not, you’ll lose your credibility.
Competitive analysis:
Again crucial point, you need to do lots of research for competitive analysis. If your niche is about baby rattles or birthday outfits, you might not find much of the competition, but if you are writing on SEO, you’ll find the top brands as your competitors, like SEMrush, Moz, and Ahrefs. That means you need to put in lots of effort to rank higher.
Google’s Stand on Domain Authority:
However, Google does not acknowledge that DA has anything to do with ranking. But it is quite understandable that if two websites, one with 60-90 DA and the other with 45 to 60, DA-have written on the same topic. Which is going to rank? The website with 60-90 DA will rank.