The most common question that arose in publishers’ minds was – “is it legit to buy traffic” this generated some more questions. In case it is legit – what are the pros and cons of paid traffic? What are the platforms to get monetized on a website that has good traffic?
How can paid traffic help you?
One of the positive and beneficial parts of paid traffic is its instantaneous response. It can help every business to get exposure, which helps businesses to develop as soon as possible. It can also boost sales. If you are promoting quality content, it can help you to build healthy and regular traffic to your website.
How can paid traffic harm you?
For a long-term view, paid traffic is not suitable for your site. It increases the chances of bouncing back. Google algorithms and affiliated partners do not trust you. When growing a brand, you need brand loyalty.
You need people to find your site and genuinely enjoy it, respect it, and come back when they need your product again. You can lose credibility in the digital market by creating unethical means of paid traffic.
Can I run Google ads on paid traffic?
Google does not restrict you from promoting your website; surely, you need to take caution. There are many services, including PPC, Search engines, and directory sites, where you can run your promotion for actual clicks.
When it comes to artificial traffic, Google does not encourage you to run Google ads on your content. To keep an eye on your page traffic, you should keep going through Google Analytics by setting up an account.
You will stay in touch with ad traffic along with reporting dimensions. You can pause or stop traffic from that source if you find anything unusual. If you are an HTML and JavaScript expert, this is easier for you to stop such activities on your website. You need to assign a reporting channel code to ad units based on sources sending them traffic.
Monetization solution for paid traffic:
If paid traffic is real, you are not using any bot to generate high-volume traffic – you can monetize your blog or website. You must have 20 to 50 blog posts plus 100 organic viewers daily. This ratio should maintain for a week than, you can buy paid traffic and get your content to monetize. Here are some platforms for monetization:
- Google Adsense
- Viewdeos
- Fidelity Media
- Revcontent
- Ad
- net
- Infolinks
- Appnexus
- 33Across
- Epom
- EMX Digital
Conclusion:
Since buying paid traffic is a grey area, Google does not encourage doing so. However, we have tried our best to inform you about the pros and cons of paid traffic – we recommend not relying on this. There is more chance of losing money rather than earning.
Well-reputed publishers (The New York Times) are doing this, but their aim is broader for doing so. They are doing it with a persuasive purpose, and people running their businesses have broadly studied this field. They know about the legit and ethical ways. However, the benefits of the tactics are still in debate.
It is entirely up to you-choose your way by keeping all the aspects in your mind discussed in this article.