Publisher - August 2021
How ArcaMax Increased Ad Revenue by 55% with Targeted Ads
ArcaMax.com is a digital publisher that focuses on syndicated content like news, comics, and lifestyle columns, receiving between 20 to 30 million pageviews every month, mainly from the U.S.
Services
Growth Marketing, Search Engine Optimization
Platforms
Google and Bing
Result 1
25%
Result 2
5.7M+
Services
Growth Marketing, Search Engine Optimization
Platforms
Google and Bing
Result 1
25%
Result 2
5.7M+
Project Overview
ArcaMax.com is a digital publisher that focuses on syndicated content like news, comics, and lifestyle columns, receiving between 20 to 30 million pageviews every month, mainly from the U.S. The site was already generating solid revenue, but there was clear potential to earn even more. Their ads weren’t optimized by device type which was leading to lower performance. On top of that, the publisher was relying on multiple ad networks that failed to provide high-value, premium demand. Their main goals were to implement better ad optimization for each device and to bring in better, higher-paying demand which outperforms their existing networks.
Solution
We partnered with ArcaMax to build a smarter ad strategy that focused on optimizing ads for each device separately. This helped us to show the right ads in the right format, depending on the user’s device type.
As the Increase Rev team analyzed the site’s performance data, we discovered that a huge portion of the website’s traffic came from the comics section, which wasn’t being fully monetized to its potential and was overlooked by previous ad partners. Recognizing this opportunity, we brought in related advertisers and aggressively pursued direct deals tailored to that section. These targeted efforts helped secure higher CPMs and stronger engagement.
To keep things running smoothly, we assigned a Dedicated Account Manager who held weekly calls with the ArcaMax team to review performance, share insights, and implement new optimizations. This included doing daily checks on ad performance, adjusting strategies in real time, and optimizing to make sure revenue stayed strong.
Results
After partnering with Increase Rev, ArcaMax saw a 55% increase in both CPM and total ad revenue compared to what they earned from previous ad networks. Increase Rev quickly became the top-performing source of demand for their traffic as we solved two of their major issues: poor ad targeting across devices and lack of premium demand. Our content-aware, data-driven approach to monetization significantly improved their revenue.
We’ve worked with ArcaMax for over six years—a long-term partnership built on trust, strong results, and consistent support.
testimonials
What Publishers Say About Working with Us
See what our publishing partners have to say about their experience with Increase Rev.
Jim Makos2021-06-28Trustindex verifies that the original source of the review is Google. During our long-lasting partnership I've come to appreciate their excellent communication skills and very prompt responses, on-time payments and their quick support, that not only improved revenue but also made sure we stayed compliant to the ever-changing policies. Fº David Ortiz Garcia2021-06-24Trustindex verifies that the original source of the review is Google. Very good service and the best partner to monetize the traffic Oleg Boiko2021-06-24Trustindex verifies that the original source of the review is Google. We have been cooperating with this company for many years and have always been very satisfied with the work. Very professional and friendly staff, never had any failures susan giuliani2021-06-10Trustindex verifies that the original source of the review is Google. Very professional. Payments are on time. Easy yo work with Yaoi Otaku2021-06-10Trustindex verifies that the original source of the review is Google. They provide a very good service. The team is professional, always fast to respond and help with any questions you might have. Payments are always in time and very good earnings. I am really very satisfied. amine kobiba2021-05-27Trustindex verifies that the original source of the review is Google. Very good service, professional team, I am really very satisfied , thank you Increase Lekhapora BD - লেখাপড়া বিডি2019-10-31Trustindex verifies that the original source of the review is Google. We are using their service with Adsense and our overall revenue increased than before. They also paid on time. Their manager also very helpful. Great Service!Load moreVerified by TrustindexTrustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

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Rated 5 out of 5 stars
Account manager is great. Revenue increased after switching to them.
Account manager is great
Dr. Eyad Makki









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