Publisher - March 2020
How ArcaMax Increased Ad Revenue by 55% with Targeted Ads
ArcaMax.com is a digital publisher that focuses on syndicated content like news, comics, and lifestyle columns, receiving between 20 to 30 million pageviews every month, mainly from the U.S.
Services
Ad Monetization
Platforms
IR Bidding System
Result 1
55%
Result 2
55%
Services
Ad Monetization
Platforms
IR Bidding System
Result 1
55%
Result 2
55%
Project Overview
ArcaMax.com is a digital publisher that focuses on syndicated content like news, comics, and lifestyle columns, receiving between 20 to 30 million pageviews every month, mainly from the U.S. The site was already generating solid revenue, but there was clear potential to earn even more. Their ads weren’t optimized by device type which was leading to lower performance. On top of that, the publisher was relying on multiple ad networks that failed to provide high-value, premium demand. Their main goals were to implement better ad optimization for each device and to bring in better, higher-paying demand which outperforms their existing networks.
Solution
We partnered with ArcaMax to build a smarter ad strategy that focused on optimizing ads for each device separately. This helped us to show the right ads in the right format, depending on the user’s device type.
As the Increase Rev team analyzed the site’s performance data, we discovered that a huge portion of the website’s traffic came from the comics section, which wasn’t being fully monetized to its potential and was overlooked by previous ad partners. Recognizing this opportunity, we brought in related advertisers and aggressively pursued direct deals tailored to that section. These targeted efforts helped secure higher CPMs and stronger engagement.
To keep things running smoothly, we assigned a Dedicated Account Manager who held weekly calls with the ArcaMax team to review performance, share insights, and implement new optimizations. This included doing daily checks on ad performance, adjusting strategies in real time, and optimizing to make sure revenue stayed strong.
Results
After partnering with Increase Rev, ArcaMax saw a 55% increase in both CPM and total ad revenue compared to what they earned from previous ad networks. Increase Rev quickly became the top-performing source of demand for their traffic as we solved two of their major issues: poor ad targeting across devices and lack of premium demand. Our content-aware, data-driven approach to monetization significantly improved their revenue.
We’ve worked with ArcaMax for over six years—a long-term partnership built on trust, strong results, and consistent support.
testimonials
What Publishers Say About Working with Us
See what our publishing partners have to say about their experience with Increase Rev.
Great
Trustpilot
about 6 months ago
Great results and partnership
We’ve used AdSense and other competitors in the past but most struggled to understand how to properly optimize niche, non-blog websites like ours. IncreaseRev on the other hand works closely with their publishers to tailor campaigns for the best possible results. Since partnering with them, our ad revenue has grown by over 200% and the team continues to deliver proactive optimizations and excellent communication. They treat publishers as partners, not just clients, and the results speak for themselves. Payment has been quicker than the big competitors and it has been smooth since we partnered with them. Highly recommended for anyone. Especially those that have had bad experiences with the big competitors and who wan to to work with genuinely supportive ad management team.
about 7 months ago
Great AdSense alternative!
Great AdSense alternative! As a Canadian publisher, doing business with IncreaseRev is easy. Payments are done by Paypal and are always on time. Communications are done by email and answers are fast. The only downside is the slowness of the dashboard sometimes and lacking a bit of modern vibe to it, but that's not a deal breaker at all. Thank you IncreaseRev for all the support you provide! Would definitely recommend.
about 2 years ago
IncreaseRev is a fantastic AdSense…
IncreaseRev is a fantastic AdSense alternative! I've worked with them and had a great experience — high CPM rates, on-time payments, multiple ad formats, and excellent support. Highly recommended for any publisher looking to boost their revenue reliably.
about 3 years ago
Account manager is great
Account manager is great. Revenue increased after switching to them.
about 3 years ago
I just started working with Increase…
I just started working with Increase Rev and seeing improvement in my ads revenue. However, it's just beginning and I see a littile bit improved revenue and hope it will be improved well in upcoming months.
about 3 years ago
IncreaseRev will help you even during the Apocalypse
I have been working with the IncreaseRev for over four years. The last three years have not been the easiest for the world - when the pandemic began, the advertising business on the Internet collapsed, for all my friends, the income fell by 50%. But, thanks IncreaseRev, I didn't even notice the pandemic. On the contrary, at the end of 2020, revenues even increased with slight decrease attendance. I live in Ukraine, in Kyiv. For Ukrainians, 2022 was a very scary year. Rockets were flying overhead and continue to roar. Around constantly something explodes. For more than four months there have been big problems with the light and the Internet, which makes networking impossible. But I have hosting and support IncreaseRev. These guys kept the site running great even when I was offline, constantly repulsing the attacks of Moscow hackers. Therefore, this is one of the few teams, perhaps the only one that will work stably even after the End of the World.
Account manager is great. Revenue increased after switching to them.
Account manager is great
Dr. Eyad Makki
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