Publisher - March 2024
How prnt.sc Achieved a 60%+ Revenue Lift by Replacing AdSense with Full-Stack Optimization
prnt.sc is a premier global image-sharing platform and the primary web-hosting home for Lightshot, one of the most widely used screen-capture productivity tools in the world.
Services
Ads Monetization
Platforms
IR Bidding System
Result 1
60%+
Result 2
60%
Services
Ad Monetization
Platforms
IR Bidding System
Result 1
55%
Result 2
55%
Project Overview
As one of the world’s most popular image-sharing and productivity tools, prnt.sc commands massive global traffic. However, the platform was historically reliant on AdSense, which consistently underperformed particularly across its high-traffic gallery and tool pages. The site faced a common “utility” challenge: high impression volume but low eCPMs and a lack of access to premium, direct advertiser demand. To unlock its true market value, prnt.sc required a move away from a single-network setup toward a specialized monetization strategy capable of handling global scale while improving page performance.
Solution
Increase Rev initiated a complete overhaul of the site’s monetization engine, replacing the AdSense setup with a sophisticated, full-stack optimization framework. Central to this transition was the integration of the IR Bidding System, which opened the inventory to a diverse pool of premium direct demand and global programmatic buyers. To maximize the value of every single impression, we deployed the IR UPR Optimizer, an AI-driven tool that manages dynamic Unified Pricing Rules (UPR) to push eCPMs to their highest possible threshold in real-time auctions.
Recognizing the long session duration typical of productivity tools, we implemented the IR Ad Refresh Optimizer to intelligently rotate ads based on user activity, significantly increasing yield per session without compromising the user experience. This was balanced with the IR Lazy Loading Optimizer, which ensured that ads only loaded as they entered the viewport. This technical refinement not only improved page load speeds but also drastically boosted viewability scores, making the inventory far more attractive to top-tier advertisers.
Results
The shift from a basic AdSense configuration to Increase Rev’s optimized stack resulted in an immediate 60%+ increase in total ad revenue. Beyond the financial gains, the platform saw a significant uplift in premium demand fulfillment across all global geographies, reducing the site’s dependence on remnant filler. By stabilizing page performance and improving ad viewability, Increase Rev established a scalable, fully optimized framework that has sustained growth for prnt.sc since 2016, proving that even the largest utility platforms can find hidden value through expert technical management.
testimonials
What Publishers Say About Working with Us
See what our publishing partners have to say about their experience with Increase Rev.
Great results and partnership
We’ve used AdSense and other competitors in the past
but most struggled to understand how to properly optimize niche, non-blog websites
like ours. IncreaseRev on the other hand works closely with their publishers to
tailor campaigns for the best possible results.
Since partnering with them, our ad revenue has grown by
over 200% and the team continues to deliver proactive optimizations and excellent
communication. They treat publishers as partners, not just clients, and the
results speak for themselves.
Payment has been quicker than the big competitors and it has been smooth since we
partnered with them.
Highly recommended for anyone. Especially those that have had bad experiences with
the big competitors and who wan to to work with genuinely supportive ad management
team.
Great AdSense alternative!
Great AdSense alternative!
As a Canadian publisher, doing business with IncreaseRev is easy. Payments are
done by Paypal and are always on time. Communications are done by email and
answers are fast.
The only downside is the slowness of the dashboard sometimes and lacking a bit of
modern vibe to it, but that's not a deal breaker at all.
Thank you IncreaseRev for all the support you provide! Would definitely
recommend.
IncreaseRev is a fantastic AdSense...
IncreaseRev is a fantastic AdSense alternative! I've worked with them and had a great experience — high CPM rates, on-time payments, multiple ad formats, and excellent support. Highly recommended for any publisher looking to boost their revenue reliably.
Account manager is great
Account manager is great. Revenue increased after switching to them.
I just started working with Increase...
I just started working with Increase Rev and seeing
improvement in my ads revenue.
However, it's just beginning and I see a littile bit improved revenue and hope it
will be improved well in upcoming months.
IncreaseRev will help you even during the Apocalypse
I have been working with the IncreaseRev for over four
years.
The last three years have not been the easiest for the world - when the pandemic
began, the advertising business on the Internet collapsed, for all my friends, the
income fell by 50%. But, thanks IncreaseRev, I didn't even notice the pandemic. On
the contrary, at the end of 2020, revenues even increased with slight decrease
attendance.
I live in Ukraine, in Kyiv. For Ukrainians, 2022 was a very scary year. Rockets
were flying overhead and continue to roar. Around constantly something explodes.
For more than four months there have been big problems with the light and the
Internet, which makes networking impossible. But I have hosting and support
IncreaseRev. These guys kept the site running great even when I was offline,
constantly repulsing the attacks of Moscow hackers.
Therefore, this is one of the few teams, perhaps the only one that will work
stably even after the End of the World.
Working with Increase Rev has been a...
Working with Increase Rev has been a great experience.
The team is fast in response and very supportive. They work hard to find any
opportunity to optimize the revenue with the highest level of expertise.
I received excellent results while maintaining the balance between user
experiences.
If you have not worked with Increase Rev, I highly recommend trying Increase Rev
for a month or so to see the difference.
Increase Rev does not disappoint
Increase revenue does not disappoint. My company has been with them for 4 years at least. They are great to work with, they are a financial asset, and they pay on time.
I've been using their service for three...
I've been using their service for three months, and here's my input on them since they've requested it. They are a genuine company and brought about 60% increment as compare to my AdSense earnings. That is far better than most of the other agencies. They pay on time and with practically no delays
Great results and partnership
We’ve used AdSense and other competitors in the past
but most struggled to understand how to properly optimize niche, non-blog websites
like ours. IncreaseRev on the other hand works closely with their publishers to
tailor campaigns for the best possible results.
Since partnering with them, our ad revenue has grown by
over 200% and the team continues to deliver proactive optimizations and excellent
communication. They treat publishers as partners, not just clients, and the
results speak for themselves.
Payment has been quicker than the big competitors and it has been smooth since we
partnered with them.
Highly recommended for anyone. Especially those that have had bad experiences with
the big competitors and who wan to to work with genuinely supportive ad management
team.
Great AdSense alternative!
Great AdSense alternative!
As a Canadian publisher, doing business with IncreaseRev is easy. Payments are
done by Paypal and are always on time. Communications are done by email and
answers are fast.
The only downside is the slowness of the dashboard sometimes and lacking a bit of
modern vibe to it, but that's not a deal breaker at all.
Thank you IncreaseRev for all the support you provide! Would definitely
recommend.
IncreaseRev is a fantastic AdSense...
IncreaseRev is a fantastic AdSense alternative! I've worked with them and had a great experience — high CPM rates, on-time payments, multiple ad formats, and excellent support. Highly recommended for any publisher looking to boost their revenue reliably.
Account manager is great
Account manager is great. Revenue increased after switching to them.
I just started working with Increase...
I just started working with Increase Rev and seeing
improvement in my ads revenue.
However, it's just beginning and I see a littile bit improved revenue and hope it
will be improved well in upcoming months.
IncreaseRev will help you even during the Apocalypse
I have been working with the IncreaseRev for over four
years.
The last three years have not been the easiest for the world - when the pandemic
began, the advertising business on the Internet collapsed, for all my friends, the
income fell by 50%. But, thanks IncreaseRev, I didn't even notice the pandemic. On
the contrary, at the end of 2020, revenues even increased with slight decrease
attendance.
I live in Ukraine, in Kyiv. For Ukrainians, 2022 was a very scary year. Rockets
were flying overhead and continue to roar. Around constantly something explodes.
For more than four months there have been big problems with the light and the
Internet, which makes networking impossible. But I have hosting and support
IncreaseRev. These guys kept the site running great even when I was offline,
constantly repulsing the attacks of Moscow hackers.
Therefore, this is one of the few teams, perhaps the only one that will work
stably even after the End of the World.
Working with Increase Rev has been a...
Working with Increase Rev has been a great experience.
The team is fast in response and very supportive. They work hard to find any
opportunity to optimize the revenue with the highest level of expertise.
I received excellent results while maintaining the balance between user
experiences.
If you have not worked with Increase Rev, I highly recommend trying Increase Rev
for a month or so to see the difference.
Increase Rev does not disappoint
Increase revenue does not disappoint. My company has been with them for 4 years at least. They are great to work with, they are a financial asset, and they pay on time.
I've been using their service for three...
I've been using their service for three months, and here's my input on them since they've requested it. They are a genuine company and brought about 60% increment as compare to my AdSense earnings. That is far better than most of the other agencies. They pay on time and with practically no delays
Account manager is great. Revenue increased after switching to them.
Account manager is great
Dr. Eyad
Makki
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