Advertiser - February 2023
How Neon Increased Conversions by 100% with the Right Ad Placement
Neon is a serverless database management platform built on PostgreSQL. It is a globally recognized brand in the developer tools space, serving a wide range of tech-driven clients.
Services
Advertising
Platforms
PostgreSQL Inventory
Result 1
100%
Result 2
76%
Services
Advertising
Platforms
PostgreSQL Inventory
Result 1
100%
Result 2
76%
Project Overview
Neon is a serverless database management platform built on PostgreSQL. It is a globally recognized brand in the developer tools space, serving a wide range of tech-driven clients who rely on fast, scalable, cloud-native database solutions. Neon was looking to expand its customer base through digital advertising. Their goal was not just brand awareness, but real conversions from a highly relevant audience, specifically PostgreSQL developers.
They had previously tried multiple ad networks and influencer marketing, but results were either slow or not profitable. They also had very specific needs: their ads needed to appear on PostgreSQL tutorial websites and blend in naturally with the site’s content, avoiding any appearance of being disruptive or forced.
Our Solution
When Neon partnered with Increase Rev, we focused on creating an ad experience that would match both their goals and the expectations of the site’s audience.
We recommended placing a sponsored link at the top of the PostgreSQL tutorial website, a high-visibility spot that typically gets close to 100% viewability. This placement felt organic and integrated smoothly with the site layout, which helped build trust and increase user interaction.
We also created multiple versions of the ad copy, each with strong calls to action (CTAs) that guided users naturally to Neon’s landing page. Over the course of a week, we A/B tested multiple variations and kept the ad copy that worked best based on user engagement.
Results
Within the first month, ad performance improved by 100% compared to previous efforts, which resulted in a significant boost in both conversions and brand visibility. The campaign not only performed well, it showed how important it is to put ads in the right place with the right message.
Seeing how well the campaign worked, they decided to take the next step and acquire the tutorial website, gaining full control over the user experience, messaging, and traffic. What started as a test campaign became a permanent, owned channel.
With smart ad placements and continuous support from Increase Rev, Neon saw strong growth and turned a paid campaign into a long-term asset.
testimonials
What Publishers Say About Working with Us
See what our publishing partners have to say about their experience with Increase Rev.
Great results and partnership
We’ve used AdSense and other competitors in the past
but most struggled to understand how to properly optimize niche, non-blog websites
like ours. IncreaseRev on the other hand works closely with their publishers to
tailor campaigns for the best possible results.
Since partnering with them, our ad revenue has grown by
over 200% and the team continues to deliver proactive optimizations and excellent
communication. They treat publishers as partners, not just clients, and the
results speak for themselves.
Payment has been quicker than the big competitors and it has been smooth since we
partnered with them.
Highly recommended for anyone. Especially those that have had bad experiences with
the big competitors and who wan to to work with genuinely supportive ad management
team.
Great AdSense alternative!
Great AdSense alternative!
As a Canadian publisher, doing business with IncreaseRev is easy. Payments are
done by Paypal and are always on time. Communications are done by email and
answers are fast.
The only downside is the slowness of the dashboard sometimes and lacking a bit of
modern vibe to it, but that's not a deal breaker at all.
Thank you IncreaseRev for all the support you provide! Would definitely
recommend.
IncreaseRev is a fantastic AdSense...
IncreaseRev is a fantastic AdSense alternative! I've worked with them and had a great experience — high CPM rates, on-time payments, multiple ad formats, and excellent support. Highly recommended for any publisher looking to boost their revenue reliably.
Account manager is great
Account manager is great. Revenue increased after switching to them.
I just started working with Increase...
I just started working with Increase Rev and seeing
improvement in my ads revenue.
However, it's just beginning and I see a littile bit improved revenue and hope it
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IncreaseRev will help you even during the Apocalypse
I have been working with the IncreaseRev for over four
years.
The last three years have not been the easiest for the world - when the pandemic
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the contrary, at the end of 2020, revenues even increased with slight decrease
attendance.
I live in Ukraine, in Kyiv. For Ukrainians, 2022 was a very scary year. Rockets
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Working with Increase Rev has been a...
Working with Increase Rev has been a great experience.
The team is fast in response and very supportive. They work hard to find any
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I received excellent results while maintaining the balance between user
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If you have not worked with Increase Rev, I highly recommend trying Increase Rev
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Increase Rev does not disappoint
Increase revenue does not disappoint. My company has been with them for 4 years at least. They are great to work with, they are a financial asset, and they pay on time.
I've been using their service for three...
I've been using their service for three months, and here's my input on them since they've requested it. They are a genuine company and brought about 60% increment as compare to my AdSense earnings. That is far better than most of the other agencies. They pay on time and with practically no delays
Account manager is great. Revenue increased after switching to them.
Account manager is great
Dr. Eyad
Makki
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