Google’s ads policy is designed in a way that participates in the development of a good and healthy digital environment. It creates one platform that is trustworthy and transparent for users, publishers, and advertisers. In this article, we will be helping you to take some precautionary steps before designing your content; or what restricted ads are, whether it is advertising content or publisher’s content.
We will be discussing what you can not advertise via Google Ads:
Forbidden Content:
The content entirely prohibited by Google Ads policy not to advertise is known as forbidden content. Like duplicated goods, vicious products, enabling fraudulent attitudes, and inappropriate content, these are categorized as restricted ads.
Duplicate Goods or Products:
Google does not support the mentality of building your empire on someone’s efforts. So you can not promote your products if they are dupes of popular and luxurious brands. Copying the logo, bottle, name, and other things gives an essence of similarities – so people can get manipulated. This cause a barrier between users and authentic brands.
Vicious Products:
Google makes sure that its users stay safe while using it, and they also should not face any problems when offline. That’s why it does not allow the advertisement of any product that harms any individual. It can include explosives, software that can damage computers, reactional drugs, tobacco, etc.
Fraudulent Services:
There are many companies out there – that are using digital platforms to get acknowledged by people. Most of the time, they also deal with their clients virtually. Among these, there will be lots of companies based on black hat tricks. That can cause damage to users, finances, or faith on digital forums.
That’s why Google does not allow you to promote such services through its platform since Google prioritizes user experience at the top of the list.
These Advertisements can be based on promoting fake documents or paperwork, hacking, spyware, radar jammer, wiretapping, changing traffic signals, etc.
Improper Content:
Diversity is the most beautiful element of the world, which unites us in the global village in our original norms and culture. Such acceptance from everyone helps the ecosystem to grow economically healthy. Digital platforms are also part of this ecosystem. Being the largest digital platform, Google does not tolerate any behaviour that tries to create any disturbance in a peaceful environment. For Example:
- Racism
- Harassment, bullying,
- Advocacy of Anorexia
- Soliciting
- Sexually Explicit Content
- Child Abuse
- Mail-order brides
- Shocking Content
- Sensitive Events
- Animal Cruelty
- Hacked Political Material
What If You Violate Google Policies?
Google can take strict actions against you to like as:
Ad Extension Disability:
Google can disable the Ad extension in case of a violation and will not activate it until the violation is removed.
Suspension Of Account:
If any serious violation occurs, Google secures the right to suspend the account without notification. That is a rare case when a serious violation happens; otherwise, Google sends a warning. And keep sending three times, and if publishers do not take sufficient action, it suspends the account.
Remarketing List Disabling:
Advertisers can get disabled by Google from remarketing. It can vary from a particular webpage to the whole website or app.