Black hat SEO and Negative SEO are technical skills prohibited by any search engine. These are practices of people trying to trick search engines into ranking higher and earning revenue as soon as possible. However, they know it will not last for the long term – but still, these are common practices. The main difference between black hat SEO and Negative SEO is:
Black Hat SEO:
Website Over Optimization:
It’s a common belief if everything is perfect – then it’s either gaffe or doesn’t exist. Website Over-optimization is a bit similar. Implementing lots of SEO is not SEO friendly itself. It ends up with over-optimization of the website. It’s a common understanding that humans make mistakes, and if everything is too much of perfection, it indicates that it’s not natural. This is why search engine bots create a red flag for such websites.
Content Scams:
Manipulating techniques that make people click more are included in scam content. According to a survey held by Twitter, Content Scams get 60% more clicks than original content. That’s why it’s a common practice of Black Hat SEO users. Nevertheless, it doesn’t work longer in their favour. Here’s the list of things which are considered Content Scams.
Link Manipulation:
Creating a fraud link; that lands on a page irrelevant to the query or passes through several pages to reach the destination page.
Paid links:
To increase domain authority and page authority, black hat SEO practitioners pay other websites to link them. This encourages irrelevant sites to rank higher than relevant ones. But it can easily diagnose by bots; that’s why paid links are dangerous.
Crooked Websites:
Creating websites on hot topics, but, in the actual, that site is made for the sole motivation behind third-party referencing. If it has one of the connection issues names in the image underneath, we may be landing harmful destinations. These connection issues are only a few potential ones you can get in the enormous universe of web and harmful destinations.
Illegal Ways To Make Money:
This includes making a website similar to the trade mark of any well-known or well-reputed organization to increase the sale rate. Using scripts, pop-ups, toolbars, and images are embed in message boards for a publisher to receive money is also a practice of the illegal way to make money through black hat SEO.
Negative SEO:
Negative SEO is a practice people apply to competitors’ websites to derank them. This includes the following practices.
Link Farms:
Likewise, it’s the name – bombarding competitor’s website with backlinks; so that Search Engines suspect that website of doing something suspicious. This causes the website to face penalties or suspension of monetization.
Scraping:
This practice includes scraping content from a website and spreading it on different websites. Original content creator loses their ranking on search engine. This is not only forbidden but also illegal in many countries.
Forceful Crawling:
Forceful crawling is – slowing someone’s website speed deliberately because this practice will make it inaccessible. Search engines think there is something wrong with this website, making it low in ranking.
Modifying Your Content:
Make changes to the publisher’s content that is irrelevant to your work. This risks their regular users. It also increases the bounce-back rate and increment of negative reviews.
Disallowing The Index:
One of the most dangerous manipulations someone can make to a competitor’s website is disallowing the index. It ultimately stops crawlers from crawling that page and does not index it. This means that the page even doesn’t exist for Search Engines.