Publisher - January 2024
How The Hans India Achieved 95%+ Fill Rate with a Mobile-First Approach
The Hans India is a leading regional digital news publisher providing comprehensive political coverage, regional stories, business updates, and live news to a diverse audience across India.
Services
Ads Monetization
Platforms
IR Bidding System
Result 1
185%+
Result 2
95%+
Services
Ad Monetization
Platforms
IR Bidding System
Result 1
55%
Result 2
55%
Project Overview
The Hans India operates in a high-velocity news environment where traffic volume does not automatically translate into revenue. Prior to partnering with Increase Rev, the publisher struggled with stagnant advertiser demand and severe under-utilization of its inventory. Fill rates hovered below 55%, meaning nearly half of the site’s available ad space was going unsold. Furthermore, the platform’s mobile monetization was hindered by a legacy desktop-centric layout, while a lack of transparent reporting from previous partners made it difficult to track actual earnings or optimize performance.
Solution
Increase Rev implemented a comprehensive recovery strategy focused on mobile-first optimization and demand density. We began by re-aligning ad placements to match real-world mobile user behavior, prioritizing visibility within high-engagement sections like live updates and regional news. By refining the layout structure specifically for smaller screens, we ensured higher viewability and more consistent ad rendering across all mobile devices.
To solve the fill rate crisis, we deployed the IR Bidding System to attract a wider pool of programmatic and premium advertisers. This intensified auction competition, ensuring that even remnant inventory was captured by high-quality demand. We supplemented this with continuous A/B testing of ad formats to find the ideal balance between user experience and impression delivery. Finally, we introduced a transparent reporting framework that provided the publisher with absolute clarity on gross revenue and net earnings, eliminating the uncertainty of previous partnerships.
Results
The transition to Increase Rev’s managed ecosystem delivered an immediate and sustained impact. Ad revenue surged by over 185%, fueled by the increase in demand competition and the technical optimization of mobile traffic segments. Most notably, the fill rate climbed from a baseline of 55% to a consistent 95%+, effectively maximizing the value of every visitor to the site. Since 2017, this partnership has allowed The Hans India to scale its digital operations with the confidence that its inventory is fully monetized and its reporting is 100% reliable.
Client Testimonial
“We are happy with the services provided by Increase Rev. Their reporting is transparent and reliable, and the team consistently provides strong support. Based on our experience, publishers working with them can feel confident about their monetization.” — The Hans India Team
testimonials
What Publishers Say About Working with Us
See what our publishing partners have to say about their experience with Increase Rev.
Great
Trustpilot
about 6 months ago
Great results and partnership
We’ve used AdSense and other competitors in the past but most struggled to understand how to properly optimize niche, non-blog websites like ours. IncreaseRev on the other hand works closely with their publishers to tailor campaigns for the best possible results. Since partnering with them, our ad revenue has grown by over 200% and the team continues to deliver proactive optimizations and excellent communication. They treat publishers as partners, not just clients, and the results speak for themselves. Payment has been quicker than the big competitors and it has been smooth since we partnered with them. Highly recommended for anyone. Especially those that have had bad experiences with the big competitors and who wan to to work with genuinely supportive ad management team.
about 7 months ago
Great AdSense alternative!
Great AdSense alternative! As a Canadian publisher, doing business with IncreaseRev is easy. Payments are done by Paypal and are always on time. Communications are done by email and answers are fast. The only downside is the slowness of the dashboard sometimes and lacking a bit of modern vibe to it, but that's not a deal breaker at all. Thank you IncreaseRev for all the support you provide! Would definitely recommend.
about 2 years ago
IncreaseRev is a fantastic AdSense…
IncreaseRev is a fantastic AdSense alternative! I've worked with them and had a great experience — high CPM rates, on-time payments, multiple ad formats, and excellent support. Highly recommended for any publisher looking to boost their revenue reliably.
about 3 years ago
Account manager is great
Account manager is great. Revenue increased after switching to them.
about 3 years ago
I just started working with Increase…
I just started working with Increase Rev and seeing improvement in my ads revenue. However, it's just beginning and I see a littile bit improved revenue and hope it will be improved well in upcoming months.
about 3 years ago
IncreaseRev will help you even during the Apocalypse
I have been working with the IncreaseRev for over four years. The last three years have not been the easiest for the world - when the pandemic began, the advertising business on the Internet collapsed, for all my friends, the income fell by 50%. But, thanks IncreaseRev, I didn't even notice the pandemic. On the contrary, at the end of 2020, revenues even increased with slight decrease attendance. I live in Ukraine, in Kyiv. For Ukrainians, 2022 was a very scary year. Rockets were flying overhead and continue to roar. Around constantly something explodes. For more than four months there have been big problems with the light and the Internet, which makes networking impossible. But I have hosting and support IncreaseRev. These guys kept the site running great even when I was offline, constantly repulsing the attacks of Moscow hackers. Therefore, this is one of the few teams, perhaps the only one that will work stably even after the End of the World.
Account manager is great. Revenue increased after switching to them.
Account manager is great
Dr. Eyad Makki
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