Publisher - September 2021
How IGN Increased Ad Revenue by 40%+ with LATAM Advertiser Access
IGN is a premier global gaming and entertainment platform delivering high-authority news, reviews, and video content to a massive worldwide audience.
Services
Ads Monetization
Platforms
IR Bidding System
Result 1
40%+
Result 2
120%
Services
Ad Monetization
Platforms
IR Bidding System
Result 1
55%
Result 2
55%
Project Overview
As a global leader in gaming and entertainment, IGN commands a massive audience, yet its Latin American traffic—specifically in markets like Argentina and Mexico—remained under-monetized. The platform faced significant eCPM volatility and struggled to attract premium regional advertisers, leading to low competition per impression. This issue was compounded by fragmented monetization strategies across mobile, AMP, and video inventory. IGN’s primary objective was to stabilize CPMs and resolve these technical inefficiencies to unlock the full revenue potential of its high-value gaming and technology segments in the LATAM region.
Solution
Increase Rev partnered with leading Latin American ad agencies to bring in premium demand tailored specifically to IGN’s regional audience, immediately increasing competition per impression. By deploying the IR Bidding System, the team applied targeted ad optimization strategies to improve yield and stabilize CPMs, ensuring consistent pricing across previously volatile LATAM traffic. This focused approach allowed IGN to tap into high-value gaming and technology advertisers who require precise audience targeting within the region.
To further enhance performance, the platform’s mobile and AMP inventory was completely restructured to capture higher-value demand. By optimizing these specific segments, we removed technical barriers to monetization and ensured that high-CPM placements were prioritized. Ongoing performance was managed through a rigorous cycle of daily monitoring and real-time bid adjustments, providing the technical precision necessary to sustain revenue growth and ensure stable delivery for IGN’s premium advertiser partners.
Results
The partnership transformed IGN’s underperforming LATAM traffic into a reliable and scalable revenue stream, resulting in a 40%+ increase in regional ad revenue. By expanding access to premium gaming and technology advertisers, we significantly improved demand quality and reduced the volatility that previously plagued the region’s CPMs. Partnering in 2019, Increase Rev has provided IGN with the technical precision and demand density required to stabilize their international growth, creating a more predictable and profitable monetization framework for their global expansion.
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about 6 months ago
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We’ve used AdSense and other competitors in the past but most struggled to understand how to properly optimize niche, non-blog websites like ours. IncreaseRev on the other hand works closely with their publishers to tailor campaigns for the best possible results. Since partnering with them, our ad revenue has grown by over 200% and the team continues to deliver proactive optimizations and excellent communication. They treat publishers as partners, not just clients, and the results speak for themselves. Payment has been quicker than the big competitors and it has been smooth since we partnered with them. Highly recommended for anyone. Especially those that have had bad experiences with the big competitors and who wan to to work with genuinely supportive ad management team.
about 7 months ago
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about 2 years ago
IncreaseRev is a fantastic AdSense…
IncreaseRev is a fantastic AdSense alternative! I've worked with them and had a great experience — high CPM rates, on-time payments, multiple ad formats, and excellent support. Highly recommended for any publisher looking to boost their revenue reliably.
about 3 years ago
Account manager is great
Account manager is great. Revenue increased after switching to them.
about 3 years ago
I just started working with Increase…
I just started working with Increase Rev and seeing improvement in my ads revenue. However, it's just beginning and I see a littile bit improved revenue and hope it will be improved well in upcoming months.
about 3 years ago
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I have been working with the IncreaseRev for over four years. The last three years have not been the easiest for the world - when the pandemic began, the advertising business on the Internet collapsed, for all my friends, the income fell by 50%. But, thanks IncreaseRev, I didn't even notice the pandemic. On the contrary, at the end of 2020, revenues even increased with slight decrease attendance. I live in Ukraine, in Kyiv. For Ukrainians, 2022 was a very scary year. Rockets were flying overhead and continue to roar. Around constantly something explodes. For more than four months there have been big problems with the light and the Internet, which makes networking impossible. But I have hosting and support IncreaseRev. These guys kept the site running great even when I was offline, constantly repulsing the attacks of Moscow hackers. Therefore, this is one of the few teams, perhaps the only one that will work stably even after the End of the World.
Account manager is great. Revenue increased after switching to them.
Account manager is great
Dr. Eyad Makki
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