Publisher - June 2024
How Chessgames Achieved 60%+ Revenue Growth via AI-Driven Desktop Optimization
Chessgames.com is a premier global destination for the chess community, housing one of the world’s most extensive databases of historical and contemporary chess matches.
Services
Ads Monetization
Platforms
IR Bidding System
Result 1
60%+
Result 2
35%
Services
Ad Monetization
Platforms
IR Bidding System
Result 1
55%
Result 2
55%
Project Overview
While Chessgames.com maintained a loyal and massive audience, its ad setup was not fully capturing the value of its niche, high-intent traffic. The publisher sought to move beyond static ad delivery toward a more competitive, demand-dense environment. A specific challenge lay in the site’s unique traffic profile; unlike many modern news sites, the majority of Chessgames users engage via desktop. This required a specialized monetization strategy that could maximize the larger real estate of desktop layouts while still providing comprehensive coverage for mobile.
Solution
Increase Rev initiated a multi-year partnership focused on evolving the site’s auction efficiency. We integrated the IR Bidding System, an AI-driven dynamic auction framework designed to select the highest-paying demand sources for every individual impression. By introducing premium advertiser demand into this intensified competition, we significantly increased the site’s overall yield.
Recognizing the value of the platform’s desktop-dominant audience, we executed a focused layout optimization. We re-engineered ad placements and formats to capitalize on high-viewability desktop sections, ensuring that the ads felt native to the research-heavy user experience. This technical refinement was mirrored across mobile versions of the site, creating a unified, global monetization framework that allowed the publisher to scale without manual intervention.
Results
The transition to a dynamic bidding ecosystem resulted in a 60%+ increase in ad revenue. The implementation of the IR Bidding System improved auction efficiency and revenue-per-impression, particularly across the site’s high-value desktop inventory. Beyond the immediate financial gains, our partnership, spanning nearly a decade, has established Chessgames.com as a high-performance asset with a sustainable, scalable revenue stream. This long-term collaboration continues to deliver measurable growth through consistent optimization and proactive demand management.
Client Testimonial
“Increase Rev does not disappoint. My company has been with them for at least 4 years. They are great to work with, they are a financial asset, and they pay on time.”
— The Chessgames.com Team
testimonials
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about 6 months ago
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We’ve used AdSense and other competitors in the past but most struggled to understand how to properly optimize niche, non-blog websites like ours. IncreaseRev on the other hand works closely with their publishers to tailor campaigns for the best possible results. Since partnering with them, our ad revenue has grown by over 200% and the team continues to deliver proactive optimizations and excellent communication. They treat publishers as partners, not just clients, and the results speak for themselves. Payment has been quicker than the big competitors and it has been smooth since we partnered with them. Highly recommended for anyone. Especially those that have had bad experiences with the big competitors and who wan to to work with genuinely supportive ad management team.
about 7 months ago
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about 2 years ago
IncreaseRev is a fantastic AdSense…
IncreaseRev is a fantastic AdSense alternative! I've worked with them and had a great experience — high CPM rates, on-time payments, multiple ad formats, and excellent support. Highly recommended for any publisher looking to boost their revenue reliably.
about 3 years ago
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about 3 years ago
I just started working with Increase…
I just started working with Increase Rev and seeing improvement in my ads revenue. However, it's just beginning and I see a littile bit improved revenue and hope it will be improved well in upcoming months.
about 3 years ago
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I have been working with the IncreaseRev for over four years. The last three years have not been the easiest for the world - when the pandemic began, the advertising business on the Internet collapsed, for all my friends, the income fell by 50%. But, thanks IncreaseRev, I didn't even notice the pandemic. On the contrary, at the end of 2020, revenues even increased with slight decrease attendance. I live in Ukraine, in Kyiv. For Ukrainians, 2022 was a very scary year. Rockets were flying overhead and continue to roar. Around constantly something explodes. For more than four months there have been big problems with the light and the Internet, which makes networking impossible. But I have hosting and support IncreaseRev. These guys kept the site running great even when I was offline, constantly repulsing the attacks of Moscow hackers. Therefore, this is one of the few teams, perhaps the only one that will work stably even after the End of the World.
Account manager is great. Revenue increased after switching to them.
Account manager is great
Dr. Eyad Makki
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